The essence of pleasure boating is the pursuit of passion. Like all matters of the heart, this extraordinary quest is unique and constitutes the core of J Craft's DNA. Harmoniously blending cutting-edge technology with timeless style, each J Craft allows individuals to live in the moment and experience the pure joy of navigation. J Craft embodies the love of life and the appreciation of the importance of following one's passions. Designed for discerning people, each J Craft is an extension of a distinctive lifestyle where substance and style go hand in hand. J Craft was born out of a passion for classic style and the heritage of boat building. The first J Craft, the Cabrio Cruiser, was built in Gotland in 1999. Since then, innovation and experimentation have served to define each bespoke J Craft. J Craft combines classic style and glamour with advanced technology, power, and contemporary convenience: a finely balanced blend of old and new, where form and function are of equal importance.